We don't just organize FAM trips — we elevate them.

At Willow Oaks Global Partners, FAM (familiarization) trips are strategic sales tools. Our founder helped launch one of the first FAM trip companies in the world, bringing decades of expertise in crafting impactful, education-first programs that turn travel advisors into loyal brand advocates.

Whether you're a safari operator, boutique cruise line, or emerging destination, we design each FAM to align with your growth goals and ideal clientele.

 Pre-FAM Education

We prepare advisors with the tools and knowledge they need to confidently sell your product. From webinars and destination guides to curated brand content, education begins before takeoff.

On-Site Trip Coordination

We manage every detail — from airport pickup to immersive experiences — ensuring smooth operations, brand consistency, and a flawless impression on advisors.

Post-FAM Marketing & Sales Support

We don’t stop when the trip ends. Our team equips advisors with follow-up marketing materials, sales tools, and booking incentives to convert their enthusiasm into revenue.

Customized FAM Programs

Each brand is unique. Whether you need luxury small-group trips, high-volume advisor incentives, or creative hybrid experiences, we build FAMs that deliver measurable results.